Young Founders Academy

Introduction to Module

1.1 All Big Companies Started From A Problem

1.2 Style Theory Case Study

1.3 Begin With A How or Why Question

1.4 Be Curious and Alert

1.5 The Problem You Want to Solve Doesn't Have to be Earth Shattering

Survey #1

1.6 Choose A Problem You Care About

1.6 Choose A Problem You Care About

1.7 Brainstorming Solutions

1.8 Community Agreements When Brainstorming

1.9 Start Brainstorming

What Makes A Good Idea?

2.0 What Makes A Good Business Idea?

2.1 Ranking your Ideas

Masterclass 1 Summary

Masterclass 1: Quiz

Introduction to Module

2.1 Starting On Your Business Plan

2.2 Business Model Canvas vs. Lean Canvas

Lean Canvas Template

2.3 Customer vs. Consumer

2.4 Types of Customers

2.5 Why Do We Need to Know Who Our Customers Are?

2.5 Why Do We Need To Know Who Our Customers Are?

2.6 How to Size a Market Opportunity

2.7 Introducing TAM, SAM, and SOM

2.8 Recapping TAM, SAM, SOM

2.9 Sizing Your Market

3.0 Who Are Your Competitors

3.1 Competition Matrix

3.2 Analyzing Your Competitors

3.2 Analyzing Your Competitors

3.2 Analyzing Your Competitors

3.2 Analyzing Your Competitors

3.3 The Competition Quadrant

Masterclass 2 Summary

Masterclass 2 Quiz

Introduction to Module

3.1 The Importance of Market Testing

3.2 How To Test the Market

3.3 Talk To People

Market Testing Survey

3.4 Step 1 In How To Test the Market

3.4 Step 2 In How To Test the Market

3.4 Step 3 In How To Test The Market

3.5 What Happens If The Market Fails

Masterclass 3 Task 1

Masterclass 3 Task 2

Module Introduction

4.1 How Will You Make Money?

4.2 Revenue and Costs

4.3 How Do These Companies Make Money?

How Do These Companies Make Money?

4.4 The Types of Revenue Models

4.5 Lean Canvas Model Part 2

Masterclass 4 Summary

Masterclass 4 Quiz

One Final Thought!

Introduction To Module

5.1 How Will You Get The Word Out?

What Marketing Channels Would You Use?

5.2 Introduction to Social Media Marketing

5.3 Diving into Facebook

5.4 How Ikea Used Social Media For Marketing

5.5 How Amazon Music Used Social Media For Marketing

5.6 Guide To Using Facebook and Instagram Ads

Introduction to Module

Exemplar Pitch

6.1 Unpacking Fluv pitch

6.2 What Goes into Your Pitch Deck

More Resources: Examples of Pitch Decks